some work that we're proud of
ELIZABETH ARDEN
White Tea Mandarin Blossom
In conjunction with The Social Club we engaged in an influencer Marketing Campaign to support the newest Elizabeth Arden fragrance launch of the collection, into the market. The primary campaign objectives were to drive awareness and encourage purchase consideration. We achieved excellent results, exceeding both campaign expectations and industry benchmarks. It also provided us with local content that we could share across our owned channels.
RYOBI
Spring Garden Campaign
As part of RYOBI’s Spring Garden Campaign we took to key billboards and high traffic locations and brought them to life with a special build. We ‘built a backyard’ on the billboard to showcase RYOBI’s 36V Lawnmower, the hero of the campaign. Fake grass was attached, and an actual RYOBI Lawnmower was bolted onto the site (motor removed) with die-cut logo and positioning screwed to site. It provided strong impact and conversation feeding into the other channels that were doing the heavy lifting. The video and special build was shared across RYOBI’s Social channels creating excitement and buzz with their audience. Watch it below!
InvoCare New Zealand
Branded Content with New Zealand Woman's Weekly
As the market leader of Funeral Directors and Crematoriums in New Zealand and the Asia-Pacific, we took InvoCare’s four hero brands and engaged in a brand content series with New Zealand Woman's Weekly. The objective was talking to a 45+, female skewed, audience in an authentic, conversational, and trusted way. The NZWW provided the perfect channel to do this with Donna Fleming, their Health Editor speaking to the Funeral Director and writing about subject matters no family wants to talk about. The role of a Funeral Director, dealing with grief, funeral pre-planning, etc. were all discussed.
An extremely successful content campaign driving conversation of often unpopular topics.
An extremely successful content campaign driving conversation of often unpopular topics.
